Peer Review Day 1

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The first video I reviewed was Julia Bolinger’s. She does a good job on giving background on the park, and why it became a national park, but doesn’t really go in to detail on the process behind the layout. The outcome of the park being constructed is defined adequately , and the viewer can now see some of the activities that are hosted at Yellowstone. I like how she ties in the rest of California to compare to the park.

Screen Shot 2015-10-28 at 2.13.19 AM This is a very good example of how Yellowstone breaks up the monotonous culture of the rest of Cali. Overall the video is easy to follow, and covers all the information that is needed. If she were to go back and redo it I would add a little more information to the “Design as a Product” section. this section covers the main point, but could use a little more information to really tie it all in for that section.

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The second video to be reviewed was by Cameron Colvard. The main thing I noticed was that there was no narration throughout the video. He did have slides with captions, but this took away from the cinematic experience. Instead of taking in the whole slide I found myself reading the slide first, and then, if I read it fast enough, looking at the picture that came with the caption. There are a lot of good ideas involved in the video, but it lacks a well enough connection between what is being shown to what is being said.


Target Observation


This artifact is made and marketed very well. The target market is limited to dog owners, but it plays onto their sense of humor. “Who wouldn’t want to dress their dog up as one of the oldest jokes in the book;” this is what the manufacturer and Target is thinking. The product is constructed of very simple yet durable materials to ensure the price and wearability of this is made to suit. The buyers know that it is well liked because on Target’s website it is on sell, and one of the first costumes for your dog that pops up.


This coozie plays into everything that we as a society like. The average American watches football games more than other sporting events in todays time. It touches our sense of culture exceptionally well, and that is what the maker is trying to sell, American culture. Also since the coozie is made to look like a football it has the media influence as well. Previously stated football games are very liked in America, the market for this is high. There are three designated days, four if you count college, that citizens tune into their tvs to root on their favorite teams.


This recliner plays into another aspect that Americans like. Modern innovation has constructed this versatile recliner; you can relax in the chair and turn to see every part of the room you’re in. It makes talking to multiple easier, and some what lazier. This chair takes away the energy to turn your head to talk to a person to your side, by instead simply turning to face them while staying reclined. The contributor of this revolutionary chair is the Eddie Bauer company. It has a very well liked name tied to it that has both the media’s and consumer’s attention.


Who doesn’t like Batman? The maker of this hat had that in his mind while constructing this toboggan. This hits both boy’s and their father’s heart strings. Dads will think back to the nostalgic days of when they secretly wished they could be Batman, and their sons will just want to wear a product of their favorite “super hero;” relating to this product being bought more often. This product relates to the media due to all the recent surge in the movies. There have been at least five Batman movies since I’ve been born not to mention all the ones before my time.


They may not be the famous Bean Boots, but they resemble them pretty closely. The Bean Boot has been on back order since last March just to give you an idea on how well they’re liked and selling. The way they are made makes them a hot buy, especially for up here where it snows frequently during the Winter. The rubber on the bottom and foot area keep your feet dry, as well as warm when they are on. This product may not have a big name like Bean Boot, but it doesn’t matter to this. The product resembles it to a t almost, and can use the marketing and advertising that the Bean Boot generates to piggyback off of.

All the images used came from

Media Impact

The Yeti cooler gets most of its actual advertising in sportsman magazines. The company spends actual time and effort on advertising to it’s target buyers which are hunters or outdoorsmen. The Yeti is intended to store game, or supplies for long amounts of periods which is right in Hunters and campers will houses. However, the Yeti gets discrete advertising through the use of social media. Instagram, Twitter, Facebook etc. all have certain accounts, or even your friends that have posted Yeti coolers. This is a big help to the corporate part of the Yeti. They can save their money on advertising to the mass community due to all the “reviews” that individuals are giving them on social media sites.

Storyboard Final

human culture cont creative consumerism citations 1 Buisness citations opening media social

I’ve learned that it takes a lot of planning and thinking to design a certain product, or anything in general. The storyboard, in my opinion, is more like a rough draft of whats to come. After reviewing my peers storyboards today in class I’ve learned that some people require more drawn out slides to convey their ideas. Some of the guys had more slides than me, and more descriptive slides as well. They relayed the same overall message as mine does, but they just needed to say more about their product or place to fully get their idea out there. The storyboards were very well written, and contained full sentences. The pictures that were involved in the making of the process were cool to look at, and gave me ideas of my own to make my end product, the movie, better and more appealing to the viewers. Overall I believe that the peer review of each others storyboards was beneficial to the class, and the individuals that checked them out.

The example of repetition involving the Weasly brothers is a pretty common technique. This technique would easily fit in our movies since we have to stick with one object to place. Showing the same thing with a slight variation in color or other dynamic would pull the viewers in. The still from Alice in Wonderland would also be an easy technique to incorporate. Drawing the viewer’s attention to the object is the overall goal. Putting the object in a “busy” picture will make the object the center of attention, while making it look fun. The technique used in the Monsters example would be the easiest to get away with. This example puts all the emphasis on the object, and makes it the center of attention.

Story Board Check In

Today my group was linked by luxury items. Two of my group members had Mercedes and I had a Yeti cooler. They are grouped together in the luxury class due to their superior design.The Mercedes have all leather interior, butt warmers in the seats, and wood on the door handles and steering wheels. This elevates the is type of car from others due to these designs. The Yeti cooler has been designed to sustain many types of damage, keep ice available to to owner longer, and keep the contents colder. Both items have been made to appeal to a new type of consumer. They’re made to keep the upper class in mind, or people who want to look like they’re in a higher stays then they would be.